SOULNÉ Privacy Policy

Effective Date: May 1, 2026  |  Last Updated: June 28, 2026

At SOULNÉ, we believe true wellness begins with trust. Our products – from calming saunas to invigorating cold‑plunge tubs and restorative massage chairs – are designed to elevate your wellbeing. In the same spirit, we are committed to protecting the personal information that helps us serve you. This Privacy Policy explains what information we collect, how we use it, who we share it with and the choices you have about your data. It reflects current U.S. and international privacy laws and is written in clear language so you understand exactly how your information is handled.

1. Who We Are

SOULNÉ (“SOULNÉ,” “we,” “us,” or “our”) is a luxury wellness brand affiliated with ShopFlowCo LLC, headquartered in Watertown, South Dakota, United States. We sell premium home‑wellness products such as saunas, cold‑plunge systems and massage chairs through our website and through select authorized partners. When you use our website (the “Site”), purchase our products or interact with us, you entrust us with personal information; we honour that trust.

2. Definitions and Key Terms

For ease of reference, we use the following defined terms throughout this Policy:

Term	Meaning
Cookie	A small file placed on your device by our Site. Cookies allow us to recognise your browser, remember your preferences and collect analytics.
Company	Refers to SOULNÉ, registered in the United States, responsible for your information under this Policy.
Customer	Any individual who visits our Site, creates an account, subscribes to communications or purchases products from SOULNÉ.
Device	Any internet‑connected device such as a phone, tablet or computer that can be used to visit our Site and use our services.
IP Address	A number assigned to each device connected to the Internet, often tied to a geographic location.
Personal Data	Any information that directly or indirectly identifies a natural person, such as names, addresses, email addresses or device identifiers.
Service	Our website and associated subdomains, ecommerce platform and customer support channels.
Third‑Party Service	Advertisers, analytics providers, marketing partners and other companies that assist us in operating our business.
You	A person or entity registered with SOULNÉ to use the Services.

3. Information We Collect

We collect information you provide to us, information collected automatically, and information from third parties.

3.1 Information You Provide

•             Contact details. Your name, email address, telephone number and billing or shipping address.

•             Order and payment information. Items purchased, order amounts, special instructions and, when you choose to store a payment method, partial payment card details (our payment processors handle full card numbers and we do not store them). We work with PCI‑compliant processors and do not store raw card data.

•             Delivery & installation details. For high‑value items that require white‑glove delivery or on‑site installation, we may ask for preferred delivery times, contact persons at the delivery location and, if necessary, photos or measurements of the installation area to ensure a safe fit.

•             Communications. Content of messages you send to us via email, customer support chat, social media or reviews.

•             Preferences and wellness interests. Information about products you like, wellness goals or settings you choose in your customer profile.

3.2 Information Collected Automatically

•             Device and usage information. Your IP address, browser type, operating system, pages viewed, referring sites and clickstream data. We collect this via cookies, pixels and similar technologies to understand how users interact with our Site.

•             Cookies and similar technologies. We use essential cookies for site functionality, analytics cookies to improve our Site and marketing cookies to deliver relevant promotions. See our Cookie Policy for details.

•             Location data. Approximate location derived from your IP address to help determine shipping estimates, taxes and state‑specific privacy rights.

3.3 Information from Third Parties

We may receive information about you from other sources:

•             Shopify and payment providers. To confirm transactions and detect fraud.

•             Delivery partners and installation specialists. They may provide status updates or proof of delivery/installation.

•             Marketing partners and analytics providers. They may provide aggregated insights about user interactions.

•             Social media platforms. If you interact with us on social media, we may see public profile information you make available. You can control how much of your information social media websites share by adjusting their privacy settings.

4. How We Use Your Information

We use personal information only as needed to deliver our products and services, operate our business and meet legal obligations. Privacy laws in 2026 require clear disclosure of the purpose of collection and processing. We use your information to:

1.          Process orders and provide products. We use contact, payment and order details to confirm purchases, process payments, arrange shipment, coordinate installation and fulfil warranty obligations.

2.          Communicate with you. We send order confirmations, shipping notifications, installation scheduling and responses to inquiries. With your consent, we also send wellness tips, event invitations and promotional offers.

3.          Tailor your experience. We remember your preferences and past orders to suggest complementary products or services and provide a personalised experience.

4.          Operate and improve our Site. We analyse how visitors use our Site to diagnose issues, develop new features and ensure accessibility. We adhere to user‑friendly design and accessibility requirements.

5.          Market our products. We use cookies and device information to deliver relevant advertisements, measure campaign performance and provide opt‑outs or consent requests where required.

6.          Ensure security and prevent fraud. We use device and payment information to detect fraudulent activities and unauthorized access.

7.          Meet legal obligations. We process personal information to comply with tax, accounting, privacy and consumer protection laws.

We do not sell personal information for money. We may share certain identifiers with analytics and advertising partners for targeted advertising, subject to your cookie choices and opt-out rights.

5. How We Share Information

We share information only with trusted partners who need it to provide services to you. The table below describes the categories of third parties with whom we may share information and the purpose of the disclosure:

Category of Recipient	Purpose of Sharing
Payment processors (e.g., Shopify Payments, PayPal, Stripe)	To process your payments securely and detect fraud. These processors handle your payment card information directly and are PCI‑DSS compliant.
Suppliers and fulfilment partners (drop‑shipping providers)	We share your name, shipping address and contact details with manufacturers and logistics companies that build, package and ship your order.
Delivery and installation partners	For large items requiring specialised delivery or installation, we share addresses, contact numbers and site‑specific instructions with our white‑glove service providers.
Marketing and analytics providers	We share cookie identifiers and device data with analytics and advertising partners to measure website traffic, understand campaign effectiveness and show you relevant promotions.
Customer service platforms and communication tools	We use email marketing services, helpdesk software and chat tools to respond to inquiries and send updates.
Affiliates and corporate service providers	We may share information with subsidiaries, parent companies or professional advisors (e.g., accountants, lawyers) for administrative purposes.
Legal and regulatory authorities	We may disclose your information to comply with legal obligations, court orders or government requests or to protect the rights and safety of SOULNÉ, our customers or others.

All service providers are contractually required to use your information only for the purpose of providing services to us and to maintain confidentiality.

Automated Decision Making

SOULNÉ does not use automated decision-making or profiling that produces legal or similarly significant effects on customers. Where automated tools are used for fraud prevention, order verification, analytics, or marketing, they are subject to appropriate human oversight.

6. Technologies We Use

To operate our Site and run our business, we rely on trusted technologies and platforms. We disclose these so you know who helps us process your data:

•             Shopify. Our e‑commerce platform is hosted by Shopify Inc., which provides the infrastructure and data storage that enables us to sell our products online. Your data may be stored through Shopify’s data storage, databases and general Shopify applications. Shopify is PCI‑DSS compliant and stores payment information securely.

•             Shopify Payments and Shop Pay. We use Shopify Payments and Shop Pay to process transactions quickly and securely. These services handle your payment details and may use your information to detect fraud and comply with legal obligations.

•             Google Analytics & Google Tag Manager. We use Google Analytics and Google Tag Manager to understand how visitors use our Site. Google collects IP addresses, device information and usage data through cookies. We use these insights to improve our products and marketing. You can manage your preferences through our cookie settings or by visiting Google’s opt‑out pages.

•             Meta Pixel (formerly Facebook Pixel). We use Meta’s pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel collects device information, user actions and cookie identifiers. You can opt out of targeted advertising through our cookie settings or via Meta’s privacy tools.

•             Klaviyo (Email Marketing). We use Klaviyo to manage email communications, including newsletters, promotions and transactional emails. Klaviyo processes contact information (e.g., email address) and records engagement metrics such as open rates and click‑through rates.

•             Cloudflare. We use Cloudflare to enhance the security and performance of our Site. Cloudflare may collect IP addresses and device information to detect malicious traffic and ensure reliable connectivity.

7. International Transfers

SOULNÉ is based in the United States, but some of our suppliers and service providers are located in other countries. When we transfer personal information across borders, we ensure that appropriate safeguards are in place. If you are located in the European Economic Area (“EEA”) or United Kingdom, we rely on standard contractual clauses or other approved mechanisms to protect your data.

8. Legal Bases for Processing (EEA/UK)

For residents of the EEA or UK, we process your personal information under one or more of the following legal bases:

•             Performance of a contract. To fulfil our contract with you, such as processing your order and providing customer service.

•             Legitimate interests. To improve our products, market our offerings (unless your interests or fundamental rights and freedoms override our interests) and ensure security.

•             Consent. Where required (e.g., for sending marketing communications or placing non‑essential cookies), we rely on your consent, which you can withdraw at any time.

•             Legal obligations. To comply with tax, accounting, privacy and other laws applicable to SOULNÉ.

9. Your Rights and Choices

Privacy laws enacted by more than 19 U.S. states by 2026, along with the GDPR and other international rules, give you rights over your personal information. Depending on your location, you may be entitled to:

•             Access. Request a copy of the personal information we hold about you.

•             Correction. Request that we update or correct inaccurate or incomplete data.

•             Deletion. Ask us to delete your personal information, subject to exemptions (e.g., legal obligations, warranty commitments).

•             Portability. Receive your data in a structured, commonly used, machine‑readable format.

•             Restriction or objection. Request that we restrict processing of your data or object to certain uses (e.g., direct marketing). Where applicable, we provide an opt‑out mechanism for targeted advertising or sale of personal data.

•             Opt‑out of marketing communications. You can unsubscribe from promotional emails at any time by clicking the “unsubscribe” link or contacting us.

•             Opt‑out of cookies and tracking. See our Cookie Policy for details on managing cookie preferences. We honour Global Privacy Control signals where feasible.

•             Appeal. In some states, you can appeal our decision if we decline to act on a request. Instructions for submitting an appeal will be included in our response.

To exercise these rights, please contact us using the information in the “Contact Us” section below. We will verify your identity before fulfilling a request and respond within the timeframe required by law.

10. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to provide a smooth experience. Under GDPR and evolving U.S. state laws, we must give you a clear choice about non‑essential cookies. We classify cookies as:

•             Essential cookies. Required for our Site to function (e.g., remembering your shopping cart). These cannot be disabled.

•             Analytics cookies. Help us understand how you use our Site so we can improve it. We only set these cookies with your consent where required.

•             Marketing cookies. Used to deliver relevant advertising. You can choose whether to allow these. Under certain U.S. state laws (e.g., California, Connecticut), you have the right to opt out of targeted advertising.

Our Cookie Policy provides detailed information about each cookie and how to manage your preferences.

11. Third‑Party Links

Our Site may contain links to third‑party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any site you visit.

12. Data Security

We implement administrative, technical and physical safeguards designed to protect your personal information. These measures include encryption of data in transit (using HTTPS), strict access controls, regular security assessments and staff training. We work with PCI‑compliant payment processors and do not store full credit card numbers. Although we take reasonable steps to protect your information, no security system is infallible, and we cannot guarantee absolute security.

13. Data Retention

We retain personal information only as long as necessary to fulfil the purposes described in this Policy, including satisfying legal, accounting or reporting obligations and honouring warranty commitments. For example, we keep order and warranty records for the life of your product plus any statutory limitation period. When we no longer need personal information, we securely delete or anonymise it.

14. Children’s Privacy

Our products and Site are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under this age. If we discover that we have inadvertently collected personal data from a child without parental consent, we will delete it. If you believe we have collected information from a child, please contact us.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our Site and update the “Last Updated” date at the top. Where required by law, we will provide additional notice (such as email or pop‑up notifications). Your continued use of the Service after any modifications indicates your acceptance of the new Policy.

16. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you would like to exercise your privacy rights, please contact us:

•             Email: info@soulnewellness.com

•             Phone: 888‑768‑5654

•             Address: 25 FIRST AVE. SW STE A, WATERTOWN, SD 57201

We will respond to your inquiry as soon as reasonably possible and in accordance with applicable law.